FLAVOUR HARVEST

Reset and Canadian Centre for Food and Ecology
2025 | Thousands of participants over 10 weeks

Flavour Harvest is a playful audio-led food tasting experience designed to bring people around a shared table to reconnect with their senses, their choices, and each other.

Hosted at 31 farmers markets this summer, it invites shoppers to reflect on what shapes their food decisions through a guided audio journey that blends storytelling, sound, and taste.

Rooted in behavioural science and joy, the project explores how motivation and narrative can shift habits toward better, more sustainable food systems. It’s part education, part entertainment—and 100% flavour-forward.